Product

The marketing mix is an important part of any marketing strategy. The marketing mix is a set of marketing tools that includes product, price, place, and promotion. This mix is manipulated to produce a desired response from a target market. According to Armstrong and Kotler, “an effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.” (Marketing: An Introduction, Armstrong and Kotler, p. 54) The first component of the marketing mix is product. “Product means the goods-and-services combination the company offers to the target market.” (Marketing: An Introduction, Armstrong and Kotler, p. 54) In our case, our product is vodka. Our vodka is made from all natural ingredients that include grapes from France and artesian water from the Fijian islands. It is also distilled multiple times to get rid of all impurities and provide a smooth finish.