Implement Evaluation Control

Once a marketing plan has been completed, it then needs to be implemented. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” (Marketing: An Introduction, Armstrong and Kotler, p. 57) We would implement the steps in our marketing strategy by forming teams within the company to accomplish each task. We would work with our makers to ensure that quality ingredients are being used, then work with designers and advertising people to put out the ads to promote our product, then work with vendors and desired distributors to get our product out to our target customers. According to Armstrong and Kotler, it is also important to establish control after the implementation of the marketing plan. “Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing: An Introduction, Armstrong and Kotler, p. 55) After about 6 months of implementing our initial marketing plan, we will evaluate our results and numbers and decide on what changes to make. If our marketing plan is going well and desired results are occurring, then we will continue to implement the marketing plan. However if we do not see an increase in sales or we are not meeting our desired goals, then we would figure out where the problems are occurring, whether it be in the product, price, distribution, or promotion, and make changes accordingly.