Business Mission Statement

It is Elysian Vodka’s mission to deliver an experience unlike the ordinary. We want our customers to ascend to an elevated level of luxury by using premium quality components in all aspects of our product; from the finest natural ingredients, to the innovative fermentation and maceration processes, Elysian Vodka is smooth and strong, with an unparalleled refined taste suited for the gods.  

A mission statement is a statement of the organization’s purpose--what it wants to accomplish in the larger environment (Marketing: An Introduction, Armstrong & Kotler, p. 39). This mission statement shows that our business is making the best quality vodka, that our customers are people that value luxury and quality products, and that we strive to make a product that is paramount and fine enough for the gods. This mission is clear and defines our company’s purpose and we can use this to create objectives for our company. This is important because according to Armstrong and Kotler, “A clear mission statement acts as an “invisible hand” that guides people in the organization.” (Marketing: An Introduction, Armstrong & Kotler, p. 39)