Business Objectives

In order for a company or business to be successful, strategic planning needs to be implemented before anything else. “Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.” (Marketing: An Introduction, Armstrong and Kotler, p. 39) The first step to strategic planning is to create objectives from the company’s mission statement. According to Armstrong and Kotler, “The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing: An Introduction, Armstrong and Kotler, p. 41) Therefore, Elysian Vodka’s objectives include: 1. Create a different experience for our customers. 2. Use only the finest, all natural ingredients for our product. 3. Develop innovative ideas to better our product and company. These objectives are directly taken from the company’s mission statement and suit the vision of the company well.