“Price is the amount of money customers must pay to obtain the product.” (Marketing: An Introduction,
Armstrong and Kotler, p. 54) Since our product is a luxury, super
premium brand, our selling price would be based at $70.00 USD. Although
it is a bit of a steep price for a bottle of vodka, it must be taken
into consideration that our vodka of superior quality. It is made from
the finest grapes imported from France, as well as fresh natural
artesian water imported from Fiji. It is then distilled multiple times, 6
to be exact, to eliminate all impurities and give it a smooth lasting
finish. Our vodka is then adorned with gold flakes inside the bottle.
Therefore, our customers are really paying for luxury and quality.
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