“Place includes company activities that make the product available to target consumers.” (Marketing: An Introduction,
Armstrong and Kotler, p. 54) For our company, we would be distributing
our product in high-end bars, clubs, and restaurants, as well as
specialty liquor stores. Since our product is a super premium quality,
luxury brand, we would only distribute it to places that fit our target
market and limit the number of places that carry our product to further
set the tone that our product is superior and a special occasion within
itself to take part in our product.
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