Week 3 EOC: My Demographics

Since I was born in 1993, I am considered part of the Millennial generation, also known as Generation Y or echo boomers. According to Marketing: An Introduction by Armstrong and Kotler, my demographics are: born between 1977 and 2000, fluent and comfortable with digital technology, see technology as a way of life, prefer to seek out information and engage in two-way brand conversations, and value customization and personalization. I think these demographics actually fit me very well. Being born at the beginning of the computer age, I have essentially grew up with digital technology. Ever since I can remember, I’ve had a computer at home and I have used computers at school. I’ve been using social media and social networking ever since Friendster and MySpace first launched. Digital technology has been so integrated in my life, that it is pretty much my way of life. As for preferring to seek out information, I think that is also true. With the creation of Google and YouTube, it is now easier to find information or answers on my own, rather than asking someone else. I also believe that my generation does value customization and personalization. This can be proven with just about anything that I interact with. Social media sites allow me to put out information about myself, and customize their page the way I want. Phones and apps allow me to change the settings and personalize interfaces according to the my own preferences. Even clothing brands like Nike and Converse allow their me the option to design my own shoe, completely customized for me. Customization and personalization is all around us now, and I believe that their popularity shows that my generation does value these things. In conclusion, I think these demographics does suit me, as well as my generation.